10.09
Two internet marketing mantras examined. Neither are quite what they seem.
If you’ve been at The Oredigger‘s website before you probably know I talk a lot about internet services, continually ragging on Comcast for their caps and, to a lesser extent, on Qwest for the ineptitude of their service. In the interest of full disclosure, I currently use Comcast for my internet, paying them a juicy $53 per month for their higher tier of residential service. The price will rise to $63 in a few months. I also have access to Qwest DSL through my apartment building, and even had the service for a little under twenty-four hours. I use Comcast now because it has lower latency (internet travel time) between me and both Mines’ network and the networks of most websites I visit. It’s also faster on downloads and uploads by a factor of two or three versus Qwest’s highest end plan. In short, I know from experience what I’m talking about…
…and the topic today is advertising. On the one hand Qwest promises lightning-fast speeds on their “Fiber Optic” network. Comcast says they’ll deliver a similar animal via their PowerBoost-branded technology. So what’s beyond all this hype from these companies? Glad you asked.